Explore Pathway Resources

There are a lot of resources out there! It can feel overwhelming for entrepreneurs and business owners to find what they actually need. Let a Pathway coach help! You don't need to navigate this on your own. The below resources are the common links, articles, classes, and more that our coaches share with our clients.

Events & Classes

Marketing Is Simple

If you search online, you will find hundreds of different types of marketing. Why? Isn’t marketing just marketing? If you want to learn how marketing is authentic ... how marketing spreads ideas and creates change ... how marketing adds value to people’s lives ... how marketing impacts the world ... you are going to love this book!

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Featured Learning & Events

Check out our upcoming workshops, webinars, and new online programs.

Investor or Lender: What’s the Difference for My Business

Wondering if you should take a loan or bring on an investor? You’re not alone! As you grow your business you will want to always understand how expensive what or loan or investment will actually cost you. Although every business has different situations, it is important to examine what your true cost of capital will be as you consider your

Synergistic Marketing: The Customer

The sum of marketing is greater than the individual parts of marketing. This is true for your marketing strategy, your marketing mix, as well as your customer—the focal point of all your marketing. In this four-part series, we are going to look at the marketing combinations that create synergistic marketing in each area: your customer, your marketing mix, and your

How to Buy a Business

Buying an established business is one of the best ways to grow your existing business or jumpstart your entrepreneurial journey. If you need guidance in how to find, analyze, value, negotiate and finance the purchase of a profitable business, this online workshop is for you!

Synergistic Marketing: The Marketing Strategy

The sum of marketing is greater than the individual parts of marketing. This is true for your marketing strategy, your marketing mix, as well as your customer—the focal point of all your marketing. Are you ready for lift-off? Marketing strategy is where all of the parts of your marketing come together. Forming a synergistic strategy, using your synergistic customer and

Synergistic Marketing: The Marketing Mix

The sum of marketing is greater than the individual parts of marketing. This is true for your marketing strategy, your marketing mix, as well as your customer—the focal point of all your marketing. Now that we have laid the foundation in course one, with your customer, let’s look at your marketing mix. What variables in your control can be strategically

Welcome to VBOC

About this course The purpose of our orientation is to equip you with the knowledge, resources, and guidance to truly hone in on the best entrepreneurial support to meet your needs. If you are in the idea phase, startup, or managing a growing business– our orientation will provide you with the key knowledge needed to move forward. What to Expect