Explore Pathway Resources


There are a lot of resources out there! It can feel overwhelming for entrepreneurs and business owners to find what they actually need. Let a Pathway coach help! You don't need to navigate this on your own. The below resources are the common links, articles, classes, and more that our coaches share with our clients.

Marketing Is Simple


If you search online, you will find hundreds of different types of marketing. Why? Isn’t marketing just marketing? If you want to learn how marketing is authentic ... how marketing spreads ideas and creates change ... how marketing adds value to people’s lives ... how marketing impacts the world ... you are going to love this book!

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Featured Learning & Events

Check out our upcoming workshops, webinars, and new online programs.

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BlueSky Workshop
Blue Sky, a hands-on workshop, is your first step to plugging in to our vast library of resources. Whether you’re already in business or brainstorming an idea, we can help you!
free
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Welcome to VBOC Nation
About this course The purpose of our orientation is to equip you with the knowledge, resources, and guidance to truly hone in on the best entrepreneurial support to meet your needs. If you are in the idea phase, startup, or managing a growing business– our orientation will provide you with the key knowledge needed to move forward. What to Expect
free
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Investor or Lender: What’s the Difference for My Business
Wondering if you should take a loan or bring on an investor? You’re not alone! As you grow your business you will want to always understand how expensive what or loan or investment will actually cost you. Although every business has different situations, it is important to examine what your true cost of capital will be as you consider your
free
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Synergistic Marketing: The Marketing Mix
The sum of marketing is greater than the individual parts of marketing. This is true for your marketing strategy, your marketing mix, as well as your customer—the focal point of all your marketing. Now that we have laid the foundation in course one, with your customer, let’s look at your marketing mix. What variables in your control can be strategically
free
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Synergistic Marketing: The Customer
The sum of marketing is greater than the individual parts of marketing. This is true for your marketing strategy, your marketing mix, as well as your customer—the focal point of all your marketing. In this four-part series, we are going to look at the marketing combinations that create synergistic marketing in each area: your customer, your marketing mix, and your
free
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Making Sense of Your Small Business Finances
Selling your product or service is what keeps your business alive. Managing your expenses is just as important to the health of your business. Do you worry you’ll run out of cash in your business? Are you sure the business is making the money you believe it is? Do you know what actions you can take to better manage revenue
free

Connect with a Pathway coach as your guide


Pathway coaches are experts in their field—former executives, CPA's, and more with expertise ranging from accounting to sales & marketing. We're ready to help you and your business start and grow!

Connect With Coaches
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