The sum of marketing is greater than the individual parts of marketing. This is true for your marketing strategy, your marketing mix, as well as your customer—the focal point of all your marketing.

In this four-part series, we are going to look at the marketing combinations that create synergistic marketing in each area: your customer, your marketing mix, and your marketing strategy. We are then going to look at how and why Synergistic Marketing is so important for when the unexpected happens.

Let’s get started! We kick things off with where all marketing starts, with the customer. What makes a synergistic customer?