License To Build: 6-Week Course For Minority Tradesmen

Ashley Verbert

Pathway Lending CDFI presents License to Build, a comprehensive 6-week course designed to equip minority tradesmen in Chattanooga with the knowledge and skills necessary to establish a strong business foundation and prepare for obtaining a general contractor license. This program covers essential business principles, project management strategies, legal and financial considerations, and industry best practices to help participants build sustainable and scalable construction businesses.


Course Overview

Week 1: Introduction & Business Planning

Participants will gain an understanding of the construction industry, the role of general contractors, and the importance of establishing a solid business model. This module covers business goal setting, market analysis, and competitive positioning to help tradesmen define their niche and target audience.

Week 2: Project Management & Technology Integration

This session introduces effective project planning, scheduling, and risk management strategies. Participants will also explore the latest construction technologies, including project management software, Building Information Modeling (BIM), and automation tools to improve efficiency. Additionally, human resources management, employee safety, and team collaboration will be discussed.

Week 3: Marketing, Branding & Networking

Tradesmen will learn how to develop a strong marketing strategy, build a professional brand presence, and manage client relationships. This module also emphasizes the importance of industry networking, collaborating with suppliers and subcontractors, and engaging with professional associations to expand business opportunities.

Week 4: Legal & Financial Readiness

Understanding business structures, licensing requirements, and safety regulations is key to running a compliant construction business. This module also delves into financial management, including budgeting, cost estimation, pricing strategies, and securing funding. Participants will receive guidance on preparing a strong lending package to access capital for business growth.

Week 5: Industry Insights & Sustainability Practices

This week features a roundtable discussion with industry experts like Donzell Ward and Dallas Rucker, offering real-world insights through case studies of successful projects. Participants will also explore sustainability practices, green building initiatives, and environmental compliance standards that can provide a competitive edge.

Week 6: Business Growth & Exam Preparation

The final session focuses on strategies for scaling operations, entering new markets, and fostering continuous improvement. Participants will review key course concepts, engage in test preparation for the general contractor license, and discuss next steps for ongoing success in the industry.


Why Join?
    • Learn from industry experts and experienced contractors.
    • Gain practical knowledge to establish and grow a successful construction business.
    • Develop a roadmap to obtaining a general contractor license.
    • Connect with a supportive network of tradesmen, mentors, and financial resources.
License to Build is more than a course—it’s a pathway to business ownership, financial independence, and long-term success in the construction industry.

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