Pathway Lending Logo

Minority Enterprise Development Week

Connect with minority entrepreneurs and business owners! Events are free, open to the public and for all business owners, community leaders, and others who support our local community of small business owners!

Making Sense of Your Small Business Finances

Wednesday, October 19th, 9:00am-10:00am EST, Virtual

Selling your product or service is what keeps your business alive. Managing your expenses is just as important to the health of your business. Good Management of your revenue and expenses can give you key insights into your business.

  • Do you sometimes worry you'll run out of cash?
  • Are you sure the business is making you the money you believe it is?
  • Do you know what actions you can take to better manage your revenue and expenses?

If you'd like to get a better handle on these things, this session is for you. We'll walk through actions you can take to better understand your revenue and expenses.

Register for SessionMaking Sense of Your Small Business Finances
Featured Subject Matter Experts:
Ann Zack
Senior Business Advisor,
Pathway Lending

Leon Jamison
Senior Business Advisor,
Pathway Lending

Funding Fundamentals

Wednesday, October 19th, 11:00-11:50am EST, Virtual

Join us for this Funding Fundamentals sessions, where you will receive everything you need to know to prepare to get a loan.

  • Are you ready for a loan?
  • Do you know what steps to take to get a loan?
  • Are you unsure of what questions to ask?

At the end of the session, you will have the tools and resources to approach a lender with confidence. There will be a Q&A at the end!

Register for SessionFunding fundamentals
Featured Subject Matter Expert:
Key Dawson
Senior Business Advisor, Business Development
Pathway Lending

Find Your Funding, Panel & Networking

Wednesday, October 19th, 12:00-1:30p EST, In Person

Join us to hear from a panel of funding providers. Five local organizations (including us!) will share information about specific programs available to small businesses.

  • Need funding to start or sustain your business?

The panel will be moderated by @TSBDCchattanooga. After the panel ends, there will be time to network with the panelists and other attendees.

Lunch will be provided!
Register for SessionFind your funding, panel & networking

Who is Your Customer? Creating a Synergistic Marketing Strategy

Wednesday October 19th, 4:00-5:00pm EST, Virtual

Do you own a small business and make marketing decisions? Are you an entrepreneur?  In this session, we will challenge your perspective of “marketing” and “who” your marketing is for.

The sum of marketing is greater than the individual parts of marketing. This is true for your marketing strategy, your marketing mix, as well as your customer—the focal point of all your marketing.

Are you ready for lift off? Marketing strategy is where all of the parts of your marketing come together. Forming a synergistic strategy, using your synergistic customer and marketing mix, is the key to Synergistic Marketing. Let's take a look at how synergistic marketing strategies are created.

Register for SessionWho is your customer?
Featured Subject Matter Expert:
T.J. Miller
Director of Digital Client Experience, Education & Senior Business Advisor, Marketing,
Pathway Lending

Pathway Learn. Education and business resources by Pathway Lending.

Copyright © 2024 Pathway Lending. All rights reserved.

Pathway Lending Brand Mark