License To Build Week 3: Marketing, Branding & Networking

Tradesmen will learn how to develop a strong marketing strategy, build a professional brand presence, and manage client relationships. This module also emphasizes the importance of industry networking, collaborating with suppliers and subcontractors, and engaging with professional associations to expand business opportunities.

Pathway Lending CDFI presents License to Build, a comprehensive 6-week course designed to equip minority tradesmen in Chattanooga with the knowledge and skills necessary to establish a strong business foundation and prepare for obtaining a general contractor license. This program covers essential business principles, project management strategies, legal and financial considerations, and industry best practices to help participants build sustainable and scalable construction businesses.

Please note all License To Build event times are in Eastern Time.