Lean vs Business Model Canvas for Efficient Planning


There are various business model, business planning, business canvas tools out there. How do you know which one will be the most helpful for you and your business or business idea? Below we share details about the two most popular canvases to help you develop and/or optimize your business model.

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Lean Startup

Lean Canvas


Lean Canvas helps you deconstruct your business idea into its key assumptions. It is adapted from the Business Model Canvas and optimized for Lean Startups.

The lean model canvas features nine blocks, with three add-ons: Problem (with Existing Alternatives), Solution, Key Metrics, Unique Value Proposition (with High-Level Concept), Unfair Advantage, Channels, Customer Segments (with Early Adopters), Cost Structure, and Revenue Streams. This canvas is a variation of the Business Model Canvas. The creator of the Lean Canvas wanted something that was hyper focused on the mindset of a "Lean" startup entreprenuer/business. A lean business model focuses on improving processes to eliminate waste while optimizing value to the customer.

Intended for Startups

Focuses on Lean methodology

Utilizes Problem-Solution Approach

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the Lean Canvas!


Lean Canvas
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Design and Optimize

Business Model Canvas


The Business Model Canvas, is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model.

The business model canvas features the nine fundamental building blocks of all business models: Key Partners, Key Activities, Key Resources, Value Propositions, Customer Relationships, Channels, Customer Segments, Cost Structure, and Revenue Streams. The business model canvas was created to provide a shared understanding of what a business model actually is—something everyone understands. The canvas helps you think through your business, your competitors, or any other enterprise, all with a common shared langauge—a shared language you can use to describe and manipulate business models to create new strategic alternatives.

Intended for all business stages

Focuses on model design & testing

Utilizes Customer Jobs-to-be-done Approach

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the Business Model Canvas!


Business Model Canvas
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Get Help Choosing Which Canvas Is For You


Pathway coaches are experts in their field—former executives, CPA's, and more with expertise ranging from accounting to sales & marketing. We're ready to help you and your business start and grow!

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