Kinky Rootz Salon | Impact In Action

“The resources offered by Pathway have given me the opportunity to grow my business, reach clients outside of Nashville, and sell my products nationwide. This support has allowed me to compete with major haircare brands.”

Kinky Rootz Salon, founded by Kristi Alderson, is more than just a salon—it’s a symbol of empowerment and inclusivity. Kristi’s journey from honing her hairstyling skills in the Navy to establishing her business in Nashville is a testament to her dedication and passion for her craft.

With support from the Veterans Business Outreach Center at Pathway Lending, Kinky Rootz expanded its operations, launching its own sustainable beauty brand, Queen of Kinks, and enhancing its salon facilities. This support not only helped Kristi realize her vision but also enabled her to engage with her target audience effectively, leading to increased media recognition. Today, Kinky Rootz is a key player in Nashville’s natural hair and product scene, competing globally and securing coveted placement opportunities in various markets, including The Tribune Store at the Nashville International Airport.

But beyond its success in the industry, Kinky Rootz stands out for its commitment to empowerment and inclusivity. It serves as a sanctuary where women are celebrated for their uniqueness and encouraged to embrace their true selves. This ethos is reflected not only in the salon’s services but also in its broader mission to uplift and inspire its community.

In essence, Kinky Rootz Salon is more than just a place for hair care—it’s a beacon of empowerment, promoting self-expression and confidence among its clientele.